|Narrated by Dmitriy Izvekov,
Head of Kolesa.ru
I met Bo Andersson in August, 2014 on the Moscow International Automobile Salon. Outstanding speech, beautiful AVTOVAZ stand with new car line presentation, accurate answers to the tricky journalists' questions, self-confidence present in every gesture and look – all of that revealed a charismatic leader in him, a born director, whose point of view is unquestionable and the only correct.
It was then that I told him about our idea to create a series of publications as a part of special project called A Day in the Life of the President and offered him to become our first hero. “Maybe”, he answered, neither saying “yes” nor “no”.
3 months passed. The watch shows 4.45 am. We are in Tolyatti. A van that will take us to the President's house is waiting for us at the hotel entrance.
A minute before he opened a black metal gate and we slowly drove into yard of the lot surrounded by the high brick fence.
Three-storeyed house fronted with stone, underground garage, neat spruces and carvel pines. President’s house is located next door to cottages of the successful Tollyati businessmen in the community which is just 20 km from the city center.
DVD with famous series Suits is lying on a TV stand. A thrilling story about senior partner of the high-profile New York law firm and his assistant – corporation wars, multi-million suits, sleepless nights and purely brilliant decisions made on the highest level.
It was President's assistant who gave him this disk. Bo hasn't watched it yet but apparently prepared it for viewing. The scope of events presented in the series is matching the AVTOVAZ realities and I won't be surprised if someday Bo Andersson's life story becomes a prototype for a new Hollywood movie masterpiece.
— Where are we going?
— To the bedroom. This is what you wanted, didn’t you?
Spiral stairs, several narrow stairwells and here he is standing in front of me - the President of the major carmakers in Russia and Eastern Europe.
He looks a bit tired. Ballon Bleu de Cartier watch on his right wrist is the first and the only attribute accenting his vis-a-vis status. A watch is a necessity. It shows time that is so precious and inevitably running.
The President is dressed in a blue polo with the Lada hockey team logo and training pants. At first sight you can never tell that you're looking at a president of the automobile empire.
— What are we allowed to photo?
— Everything, I have nothing to hide, — having said that he goes on to clean his teeth
«President» toothpaste speaks for itself. Shaving mousse, razor and shampoo make him one of us, a man of flesh and blood, even though he runs the gigantic automobile corporation.
— Good morning! How should I address you? Mr President or Mr Andersson?
— Call me Bo.
— Bo, may I ask you?
— Please be brutally honest with me.
— You have my word, — The President responds to me with a firm handshake.
A regular 16 meter room carved gilded furniture – the feeling of luxury which is, though, combined with modesty. Brioni shirt and a simple hanger from an average hypermarket. The owner of “The best director of the European automobile industry” title realizes his status but doesn't boast of it. He is comfortable to talk to.
He needs just 7 minutes to change. Having chosen one of 13 suits, he takes several seconds to find the right tie.
Two smartphones (iPhone и Blackberry), a belt, French cuffs, glasses in the case and Swedish chewing drops Lakerol are lying on the table nearby.
Final touch is LADA signature badge, which Bo pins neatly to the jacket lapel. A look in the mirror and the President is ready for work.